120 Wine

120 Reasons

If you’ve got a moment, we’ve got a wine.

How do you recommend pairing a wine that goes well with any good time? Santa Rita’s 120 suits any occasion—from big celebrations to little moments at home. To reinforce its versatility, we created a campaign to showcase 120 different reasons to enjoy a glass. Writing them all might have created reason #121.

Creative Director: Pete Ross
Art Director: Sergio Delos Santos
Copywriter: Adam McDade
Agency: LABOUR