Delta Bingo & Gaming

Bingometer

Measuring the thrill of bingo, one scream at a time.

Victory in bingo is measured in dollars, but the thrill is measured in loudness. To give new players a taste of that excitement, we created a soundproof booth that records, measures, and ranks the intensity of each bingo scream.

Creative Director: Pete Ross
Art Director: Sergio Delos Santos
Copywriter: Adam McDade
Agency: LABOUR

Results

15,871 media impressions

300+ brand interactions

0 damaged eardrums

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