Delta Bingo & Gaming

Gran-MASTERS

Bingo? That’s grandma’s game. Exactly.

To shift how younger audiences viewed bingo, we introduced the Gran-Masters—a trio of hilarious grandmas who don’t just play bingo, they dominate it. Through witty content and expert tips, they taught new players how to play and brought new energy to the game. The campaign ended with the Gran-Showdown, where the original queens of bingo crowned a new wave of Gran-Masters, proving the game’s still got it.

Creative Director: Pete Ross
Art Director: Sergio Delos Santos
Copywriter: Adam McDade
Agency: LABOUR