WeRPN

The Damage Report

The report that’s as damaged as its contents.

According to WeRPN’s 2023 report, RPNs felt the healthcare system was deteriorating due to a lack of support. To illustrate this, we designed the report to appear as damaged as its findings. This impactful visual bolstered ongoing PR efforts and WeRPN’s advocacy for nurses during a critical period in the province.

Creative Director: Pete Ross
Art Director: Sergio Delos Santos
Copywriter: Adam McDade
Agency: LABOUR

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CPRS Ace Awards
2x Silver
1x Bronze

Results

200 media stories

21.7M media impressions

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Excitement Anywhere